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Sur son podcast Pro Wrestling Spotlight, John Arezzi – un chroniqueur et historien sportif – rapporte que Warner Bros. Discovery – les propriétaires des stations TBS et TNT aux États-Unis – est ravie du contenu offert actuellement par la AEW.
Arezzi soutient que le groupe médiatique désire que la AEW soit perçue davantage comme un sport et non uniquement un divertissement. Malgré le sang et la violence, Warner Bros. Discovery appuie la AEW et fera en sorte que ça se transforme en succès au niveau des cotes d’écoute.
“They’re trying to make it a sport. That’s what the strategy is. The strategy is that they are pushing AEW into the sports category, not the entertainment category. They’re increasing that because of the new ownership because Warner Bros. is now Warner Bros. Discovery.
Everything I hear of what’s going on even with TNT, it’s gonna be turning into a more sports-centric network. So they are now putting their resources behind these promo announcements to increase ratings. So whether or not they’re tasteful in regards to the violence and the blood, there’s a method to the madness.”
Arezzi mentionne que selon quelques contacts, Warner Bros. Discovery voit une relation à long terme avec la AEW. On souhaite un partenariat qui sera bénéfique pour les deux parties.
“I’m privy to a lot of insider conversations at least on the Warner Bros. Discovery side. I have a lot of people there in very high executive positions that I’ve known for many years that I worked for when I was in television here in Nashville. The same people who are now the leaders of Warner Bros. Discovery on the ad sales front. They see this property, AEW, as someone they want to be in business with long-term. They had a contract which was absorbed by them when they merged that wasn’t the sweetest deal for TNT and TBS. It was kind of one-sided. So now what they are trying to do is to kind of collaborate and work together so they can work on the next long-term deal with them. I can’t get into it too much but there’s a lot of faith behind the AEW product right now from the folks at Warner Bros. Discovery.”
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